Known since 1986 for quality art supplies and crafts kits for kids, ALEX® has expanded over the years to a lifestyle brand for creative fun. From infant to toddler to tween, we empower confidence and inspire kids to express their creativity by providing innovative creative toys for baby, bath time, preschoolers, pretend play, spa, fashion, jewelry and active play
Alex Baby First Pops
Baby will love these 14 pieces of popping fun! They 'pop' when little hands connect and disconnect them. Bright, engaging colors in 5 unique shapes for baby to discover. They'll love spilling them out of the container, too.
Alex Bath Squirters - Farm
Ideal as a first baby bath toy, these bright little fellows will make bath time fun.
Alex Toys ABC Bath Stickers
C-A-T. D-O-G. T-U-B. Learn to spell simple words with these ABC stickers for the tub!
Alex Toys Dirty Dogs Bath Squirters
The dirty marks on these cute little pups magically disappears when washed in warm water, only to reappear again once they are cold.
Alex Toys Dough Sweets Play Set
Satisfy a creative sweet tooth with the Dough Sweets Play Set by Alex. Each set contains all you'll need to make a variety of realistic looking dough sweets that definitely look good enough to eat!
Alex Toys Draw in the Tub Crayons
Non toxic and great fun, these Draw in the Tub Crayons turn bath time into a work of art!
Alex Toys Farm Friends Bath Stickers
Soft and chubby for little hands, these Farm Friends Bath Stickers are a great way to inspire imagination and create fun farm scenes in the bath.
Alex Toys Fashion in the Tub
This imaginative play pack for the bath contains heaps of clothing and accessories which are placed onto the 2 friends to create endless different looks.
Alex Toys First Snaps Baby Building
Consisting of 14 textured snaps and suitable from 6 months of age, First Snaps by Alex Toys is a great developmental gift for babies and toddlers.
Alex Toys Piggy Pigs Bath Squirters
The dirty marks on these cute little pigs magically disappears when washed in warm water, only to reappear again once they are cold.
Alex Wall Mounted Art Easel
Turn any wall space into place for creating art or displaying your work! A hanging easel mount to the wall.
Bath Squirters Vehicles
Ready, aim, squirt! Little bath squirters sized for small hands make for a super fun time in the bath. Set of 4 soft squirters, packed in a carry bag
Sweet Scent Tea Party Set
A beautiful china tea set complete with a strawberry scented table cloth, tea pot and four lovely white and pink cups and saucers. Everything you need to host that perfect tea party.